AI-Supported Data Improvement Service
Make product data work for your business, not against it.
Norma AI service combines deep product data expertise with AI to solve your most difficult data quality problems – fast, at scale, and cost-effectively.
30 minutes. No sales pitch. No commitment.
Unreliable product data creates problems everywhere. Sound familiar?
ERP/PLM projects You're planning a migration, but poor data quality puts success at risk
Aftermarket Millions of spare part items lack the attributes needed for eCommerce and sales
R&D Legacy designs are hard to reuse or update because data is incomplete or scattered
M&A Merged entities bring inconsistent item data that no one has time to fix
Supply Chain Part list extraction and item re-categorization require excessive manual effort
AI & Automation You want to leverage new technologies, but data quality is stopping you
You don't have to solve this alone. We can help.
What is Norma AI?
Norma AI is an expert led data improvement service.
We work hands-on with your existing product data to solve the large-scale quality and structure problems that are blocking or limiting how it can be used.
You bring the data. We bring the expertise, the process, and the AI. You get back data that works.
How can we help
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Data Harmonization
Standardize naming, units, formats, and schemas across systems like PLM, ERP and CRM
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Attribute Extraction
Extract structured data from unstructured text and engineering drawings
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Duplicate Detection
Detect and merge duplicates across systems like ERP, PLM, and CRM into trusted records
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Classification
Assign items to internal codes, HS Codes, spend categories, customer schemes, and spare part types
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Aftermarket Discovery
Get recommendations for compatible parts and accessories for delivered products
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Clustering
Group similar items and variants into families for catalogs and kits
Don't see your use case? Let's talk. New ones emerge all the time.
Our 3-step process to scalable product data improvement
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01
Problem Definition & Feasibility
A joint session to understand your data challenge. We define the target output structure, select a sample for proof of concept, and confirm that the approach works for your case.
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02
Proof-of-Process & AI Training
We build a trial workflow tailored to your use case. You review the results with us, we fine-tune the logic, and document everything for scale-up.
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03
Big Data Improvement
We apply the trained logic to your full dataset. Results are refined iteratively until we reach the agreed quality level.
Ready to take the first step?
Why trust us
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Service is delivered by Krios Product Management, a trusted consulting boutique specialized in helping companies with complex portfolios manage and leverage their product data.
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We agree on measurable success criteria upfront and have delivered on them 100% of the time.
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Traditional approaches like manual cleanup, internal IT projects and generic tools take forever. We deliver usable data in days.
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We're not tied to any vendor or technology. We choose the best AI technologies and tools for your specific challenge, not the ones we happen to sell.
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You get usable data, not another subscription. No licenses, no monthly fees, no forced platform migrations.
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All data processing happens offline. Your product data never touches cloud services or third-party platforms.
Seen enough? Let's get started.
Proven results from real customers
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Spare part data enrichment
Challenge: Poor quality spare part data led to manual fixes, duplicates, and lost sales.
Solution: We built and tested a work-flow to enrich 40+ attributes across a sample of spare parts and propose attributes for new item creation.
Result: A scalable process ready to apply across thousands of spare part items, enabling faster time-to-market for spare parts.
- Large Equipment Manufacturer, Spare Parts Team
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Design data enrichment
Challenge: A massive design base lacked key attributes such as material and mass, locked in drawings.
Solution: We built and tested a work-flow to extract specific data from drawings and enrich items with attributes and classifications from other sources.
Result: A scalable process ready to unlock the full item base for search, catalogues, and eCommerce.
- Large Industrial Equipment Manufacturer, PDM Team
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Spare part catalogue automation
Challenge: Creating digital spare part books with 3D illustrations required heavy manual effort and time.
Solution: We built and tested a process to generate spare part BOMs and create 3D explosion drawings from existing CAD models.
Result: A scalable process ready to produce hundreds of customer-ready catalogues at scale.
- Large Equipment Manufacturer, Spare Parts Team
Ready to become the next success story?
Team behind Norma AI
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Antti Sääksvuori
SUBJECT MATTER EXPERT
PLM and product management expert with decades of experience leading large-scale transformation programs across manufacturing, electronics, telecom, and beyond.
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Matti Juvonen
PROJECT LEAD
Seasoned PDM and PLM professional with strong background in program and change management. Extensive experience implementing PLM/PDM systems across a variety of industries.
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Timo Rastas
AI EXPERT
Experienced data management and analytics professional with 30+ years working with AI. Extensive track record in migration, data analysis, transformation, and data manipulation projects.
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Juri Jämsén
CLIENT LEAD
B2B sales and marketing professional who understands both IT and business. Expert in understanding customer needs and connecting goals, constraints, and solutions.
Tell us about your data challenge
Book a free 30-minute consultation. We'll review your challenge together and assess whether Norma AI is the right fit.